A Concept Created for Generation Y
Deep Orange 1
Introducing Deep Orange 1
Deep Orange is a vehicle prototype program at CU-ICAR for pioneering education, research and industry collaboration within the graduate degree programs in automotive engineering. The initiative strives for practical application of acquired engineering proficiency in product development, manufacturing concepts and vehicular electronics through a systems-engineering approach. A new Deep Orange project is started annually to create an engineering concept car that is finished two years later.
Deep Orange 1 was created with the Gen-Y consumer segment in mind. Working with the Clemson Department of Marketing, CU-ICAR students examined seven different market segments, which created a challenging product design perspective. They studied Gen-Y consumers to understand their lifestyle patterns, trends and activities, needs and priorities.
Deep Orange students use the unique Industrial Origami (IOI) technology to develop the tray concept for housing the high-voltage battery modules.
Deep Orange Initiative/Collaboration
Deep Orange is a vehicle prototype program at CU-ICAR for the pioneering education, research and industry collaboration within the graduate degree programs in automotive engineering.
Deep Orange at SEMA 2010
Design and development of the Deep Orange model is discussed as well as the collaboration between CU-ICAR, the Art Center and SEMA members
Deep Orange 1
Deep Orange 1 integrates four main features into one vehicle to push the boundaries of future mobility. These four features revolve around Powertrain, Energy Storage, Seating Concept and Infotainment.
The baseline vehicle has been converted into a range-extended, plug-in hybrid-electric vehicle. The overall range is 400 miles with 20 miles of emission-free driving. It also goes 0-60 mph in less than 10 seconds. The batteries can be charged by an on-board charger in five hours at 110v.
A novel seating concept achieves a more lightweight seating system and improved occupant safety. The concept is based on unique seat attachment architecture that mounts the seatâ€™s backrest to both the roof and floor of the vehicle.
The lithium polymer battery enclosure has been formed using a technology patented by Industrial Origami Inc. The technology folds lighter-gauge aluminum into complex, high-load-bearing structures formed with simple, low-cost tooling and production investment.
This vehicle has no dedicated built-in radio/infotainment/navigation and demonstrates a concept for infotainment integration relying solely on a portable Smartphone device, in combination with a cloud-storage concept.
Deep Orange 1 Partner Collaboration
Deep Orange provides participating industry partners (entrepreneurs, suppliers, and OEMs) with a neutral open-innovation and proof-of-concept platform to develop, integrate, showcase and verify new innovations and technologies in a full-vehicle working product. It directly feeds the knowledge gained back to both industry and academia. The use of industry-relevant teaching and mentoring methods provides a close alignment of academic and industry practices which prepares the engineers of tomorrow to address the challenges that the automotive industry will face in the years to come. The following organizations have provided generous support, in-kind contributions and talented human resources to achieve the objectives of this project.
DO1 Automotive Engineers & Innovators
Deep Orange 1 Gallery: From Concept to Creation
Deep Orange 1 was truly a step into the next generation of automotive engineering and innovation. The final result was a vehicle with excellent fuel consumption (100 mpg), a personalized infotainment structure, unique and environmentally friendly manufacturing technology, and revolutionary seating concepts.
The gallery above features some of the visual highlights of the Deep Orange 1 project.