An Automotive Icon Reinvented
Deep Orange 7
The Challenge: Reinvent The Mini
For the 7th iteration of the Deep Orange prototype program, the goal is to develop a blank-sheet, fully functional vehicle concept for the MINI brand targeting the U.S. market with the BMW Group as the primary sponsor. The objective is to create a revolutionary Next Generation MINI technology demonstrator for the year 2020 (“MINI Reinvented”) as part of a collaborative real-world educational experience, Deep Orange 7.
The project outcome will support the BMW Group strategic Next Generation MINI decision process with an alterative solution and provides a unique U.S. centric view on what is next for MINI.
DO7 Automotive Engineers & Innovators
2016 MINI Takes the States Video
The Deep Orange 7 team at Clemson University International Center for Automotive Research (CU-ICAR) is developing a U.S. centric vehicle concept for MINI. Deep Orange 7 students from Clemson’s Department of Automotive Engineering participated in MINI Takes the States as part of their graduate educational experience. Thousands of MINI owners take a road trip across the United States from Atlanta, GA to Palm Springs, CA. The Deep Orange students joined the fun from Atlanta to Charlotte. The students had the opportunity to meet several hundred other MINI customers, drive the vehicles on two legendary NASCAR tracks and caravan on beautiful South Carolina country roads.