DO3

A Hybrid Mainstream Sports Car

Deep Orange 3

Engineered By:
Clemson Automotive Engineering
Designed By:
ArtCenter
Powered By:
Mazda

About

Introducing Deep Orange 3

Deep Orange 3 will encompass the engineering and design of a 2015 concept vehicle for generation Y. Showcasing the next level of KODO design, this concept vehicle will have distinct Mazda brand personalities in an exceptionally functional packaging combined with sustainable vehicle performance and responsive handling.

For the third edition of Deep Orange, the goal was to develop a blank sheet fully functional hybrid mainstream sports car concept targeted towards Generation Y (Gen Y) with Mazda North American Operations as the primary sponsor and Art Center College of Design as the styling partner. The vehicle concept developed has been given the name NBT (“Next BIG Thing”) with a target start-of-production in 2015.

Partners

The Deep Orange 3 Collaboration Team

The following organizations have provided generous support, in-kind contributions and talented human resources to achieve the objectives of Deep Orange 3.

Students

DO3 Automotive Engineers & Innovators

Deep Orange 3 Gallery: From Concept to Creation:

For the third edition of Deep Orange, the goal was to develop a blank sheet fully functional hybrid mainstream sports car concept targeted towards Generation Y (Gen Y) with Mazda North American Operations as the primary sponsor and Art Center College of Design as the styling partner. The vehicle concept developed has been given the name NBT (“Next BIG Thing”) with a target start-of-production in 2015.

The gallery features images from the entire 2 year project, documenting from DO3’s concept to completion.